Best ads : shock in advertising
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Best ads : shock in advertising

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Published by Batsford in London .
Written in English


  • Advertising -- Pictorial works.

Book details:

Edition Notes

Other titlesShock in advertising.
StatementDave Saunders.
GenrePictorial works.
The Physical Object
Pagination128p. :
Number of Pages128
ID Numbers
Open LibraryOL22644924M
ISBN 100713479043

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“Twenty Ads That Shook the World is a triumph James Twitchell not only recognizes and appreciates the many ways that ads shape our culture, but he also writes about advertising in ways unmatched by any other author.” —Creativity magazine “This book is on fire with ideas/5(22).   As the provocative art director Oliviero Toscani returns to Benetton after a year hiatus, Vogue looks back at the Italian photographer's most controversial advertising campaigns IN APRIL United Colors of Benetton fired its art director Oliviero Toscani over his advertising campaign about the death penalty, entitled "Looking Death in the Face".Author: Eilidh Nuala Duffy. Shock advertising or Shockvertising is a type of advertising that "deliberately, rather than inadvertently, startles and offends its audience by violating norms for social values and personal ideals". It is the employment in advertising or public relations of "graphic imagery and blunt slogans to highlight" a public policy issue, goods, or services. Shock advertising is designed principally to. Best Ads: Shock in Advertising by Saunders, Dave and a great selection of related books, art and collectibles available now at

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